Resources Library by ANA

Your best customers are not those you have today

It will be argued that the problems, with customers, stem from change the pace of change is accelerating and it cannot be slowed down It is happening within our existing customers. Technology is playing but a part in this process. New Industries are...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Philip Angle

June 15, 1994

Farmers' reactions to new environmental challenges

In the following it will be analysed in how far these and other instruments were accepted by the farmers up to now, initiated target-orientated processes and produced purposeful results. With this it is necessary to differentiate the mechanisms of...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Karl-Georg Herbert, Andreas Lettmann

Company: Produkt + Markt GmbH & Co. KG

June 15, 1994

The organization of European food processing

This article examines the organization of European food industry during a time of significant changes in their operating environment. The creation of common European markets, changes in agricultural policy, changing customer preferences together with...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Jerker Nilsson, Petri Ollila

June 15, 1994

Agriculture as a part of society

Agriculture as a part of society (as well as the agricultural industry and preferably the communication chain within the agricultural industry) must rethink its role. In the field of crop protection, for example, we find that the market in West...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Clemens Große Frie

June 15, 1994

The dynamics of change in client/agency relationship

The objectives of this paper are to define the changes which have occurred in the client/agency relationship and the dynamics of these changes. After tracing the path of Industrial Research to Business-to-Business Research, the paper describes: the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Jean Bigant, Christine J. Freeman

Company: GfK

June 15, 1994

Business restructuring in market research

This paper considers the role of business information systems in affecting this change. Not driven by technology but driven by business requirements. We demonstrate how, at Bayer UK, the effective integration of data from multiple sources is rapidly...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Marion Wyncoll, John Markham

Company: Bayer AG

June 1, 1994

Pharmaceutical industry in crisis?

This paper has attempted to address the open question of the pharmaceutical industry currently being in crisis by addressing the central hypothesis that the changes facing the pharmaceutical industry are not unique. The presentation not surprisingly...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Brian Ball

June 1, 1994

Consumer target groups and their viewing behaviour

Due to the improvements in the ways of penetration (via cable and satellite) and the ongoing increase in TV stations (full scale programmes and field programmes) it is made sure that most of the viewers in Germany have the opportunity to compile...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Stephan Klebe

May 1, 1994

The contribution of strategic market research to the development of successful brand and communication strategies

The marketing world is changing faster than ever. Complexity and instability are growing rapidly: markets are fragmenting, consumers get more and more pretentious and unpredictable, traditional marketing strategies seem to be without effect Therefore...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Uwe Munzinger

September 1, 1993